Now that you have created your list of potential donors, it’s time to think about your approach. Create informative and engaging emails and snail mail letters tailored to your individual groups. For example, your appeal to activist friends may have a different tone than that sent to your family members or coworkers.
Include information about what you’re doing, why you’re doing it, and how they can help.
Some key steps to consider in your approach:
1. Identify the need you are addressing.
2. Explain why it is important to you -- what's your personal connection to the issue?
3. Share what you are doing about it.
4. Ask your donor to take a specific action. For example: “Will you support me with a donation of $50, $100, or even $250?” Asking for a specific amount produces better results than an open-ended question like “Will you consider making a donation?”
Here is a sample fundraising email -- of course feel free to edit and customize it with whatever you care most about, amounts you feel comfortable with, and your own story. Or read it over and start from scratch.
Make sure to provide the link to your individual fundraising page in the body of your email.
I need your help to attend an important leadership retreat for my work with 99Rise to get money out of politics.
Committed grassroots leaders from across the country will be coming together in New York next January to build a strong movement community and to plan our next year's strategy of mass civil resistance to win a real democracy for all Americans.
As most of you know, I have been working as volunteer organizer for 99Rise over the last X years/months, building a local team and helping to organize powerful campaigns like the 480-mile CA March for Democracy and our repeated disruptions of the U.S. Supreme Court.
Well frankly, next year is going to blow all of that out of the water. Right now, 99Rise and Avaaz are leading a coalition of over 50 organizations to organize Democracy Spring - the largest civil disobedience action in a generation to create a breakthrough moment for political equality in this country and to transform the 2016 election into a catalyst for fundamental reform to win a real democracy.
We are poised to make history. Over 1,400 people have already pledged to risk arrest next April in Washington, D.C. and over 800 have signed up to volunteer or to march part of the way from Philadelphia to DC.
I am tremendously excited about what we could achieve next Spring and beyond, but in order for us to really take advantage of this opportunity, we need to bring our leadership together to assess and plan how we can use this campaign to build a thriving, long-lasting and powerful people’s movement that can continue to build and escalate until we win, until we have a government that works for the people.
Please help us do this. Will you support me with a contribution of $25, 50, or even $100?
Your contribution will go directly towards my food, lodging, and transportation costs for the retreat. To make a donation, simply follow this link to my online profile and click the long blue “DONATE” button at the top of the page or on the righthand side.
I truly appreciate your support.